Making Money With BNI Borders

Small Business Networking Opportunity
Rockland County, NY

BNI Borders is one of the best business opportunities for some people and one that will not be successful for others.  Why does BNI Borders have many members with five, ten and even more successful years, and others that leave within a month?  The successful members understand and commit to the founder of BNI, Dr. Ivan Misner’s philosophy of Givers Gain ®.  These members realize that gaining the trust of other members takes time.  Let’s face it, if I refer one of my best clients to you, and you take advantage of that person it can destroy the trust he has put in me.  I’ve got to know that you will deliver “the goods” and deliver value to my client.   I’ve got to believe that you are going to make me look good by referring you.  The bottom line: it takes time for this trust to develop. 

We have had some members that have joined and seemed like they were
going to adhere to Dr. Misner’s "Givers Gain"® philosophy, only to have them stand up the third week after joining and state, “Where are my leads?”  Not only did this insure he would not receive any leads but it hurt his reputation too.  It seems that he lived by a me, me and me philosophy….  I’m sure you can imagine how turned off people were and that hurt his business….

The correct way to get leads is to cultivate your relationships among members.  Meeting individual members for coffee and discussing how each of you delivers value and who is a good lead is a method of enhancing members trust in one another.  When you do receive leads, it is important to follow up promptly and to give feedback to the person who gave you the lead.  Finally, if you treat these leads as if they are your good friend and you go the extra mile to insure that the member who gave you the lead looks good, you pretty much have earned the right to receive more.  Oh, by the way, you may want to send the person giving you the referral a thank you note.  If you do, you are well on your way to developing quality relationships, the trust of the other member and a steady flow of referrals.   Never forget that you earn referrals.  If you build trust, help other members by giving them referrals, help out at meetings, deliver value when you receive a referral,  be a good member and focus on how you can continually enhance your relationships with your fellow members, you will find that BNI Borders starts to send you a steady flow of warm leads.  This is the way to maximize the return on your BNI Borders investment.